This interview discusses strategies for promoting Bitcoin to traditional companies, particularly in the energy sector. The key approach is to position Bitcoin mining as a practical tool to solve operational problems, such as utilizing wasted natural gas from oil drilling or absorbing excess power generation to improve financial returns. Major challenges include overcoming negative media portrayal and outdated accounting rules that discouraged corporate holdings. A significant forthcoming change is the new FASB accounting standard (effective after Dec 2024), which will allow “fair value” accounting for Bitcoin, making it more attractive for corporate treasuries. The approval of a U.S. Bitcoin ETF is also seen as a pivotal step to enable large traditional funds to invest.